What you don’t know may hurt your bottom line! If you haven’t thoroughly researched prospective major donors before you meet with them, you might as well leave a wad of cash on the table when you walk out the door.

Don't let what you don't know hurt your bottom line - work smartly, understand your prospects, and increase the revenues needed to further your organization's mission. In this half-day workshop we will present practical strategies along with free and inexpensive tools to help you better understand your prospects and their giving capacity through focused research.

This workshop is designed to help attendees learn:
• Why research is important to fundraising
• How to calculate giving capacity
• How to build a simple donor profile
• Free and inexpensive tools to get your donor research program started
• Ways to focus your search and not get lost on the Internet Super Highway

Participants will leave this session with useful handouts and website links that will guide them in developing a donor research program.

This workshop is taught by Margaret King. King is president of InfoRich Group, Inc. (www.inforichgroup.com), a management-consulting firm, providing fundraising support in the areas of board development, prospect research, capital campaign, and general fundraising. In addition to raising millions of dollars for her clients, she has broad experience developing and organizing nonprofit boards and advisory councils. She also speaks and writes about contemporary fundraising and board development issues. A member of the adjunct faculty at Delaware County Community College and Eastern University, she teaches nonprofit management courses at graduate and undergraduate levels and is an instructor for the Association of Fundraising Professionals, Greater Philadelphia Chapter. She has served on several nonprofit boards and has evaluated grant proposals for the National Science Foundation.